Increasing Brand Awareness
Pilgrim’s Mexico
In 2018, the Pilgrim’s Mexico team launched a 360° advertising campaign in traditional and digital media to increase brand awareness and communicate the attributes of products in a creative way.
Pilgrim’s Mexico
In 2018, the Pilgrim’s Mexico team launched a 360° advertising campaign in traditional and digital media to increase brand awareness and communicate the attributes of products in a creative way.
Pilgrim’s Mexico
Last year, the Pilgrim’s Mexico Prepared Foods business enjoyed outstanding growth of 35 percent in volume and 44 percent in revenue. This was driven by a strategic focus on innovation launching more than 25 new products to retail partners through the Del Día brand and Pilgrim’s brands, which grew 10 percent and 50 percent, respectively.…
Pilgrim’s Mexico
In 2018, the Pilgrim’s Mexico team won the National Quality Award TIF. This recognition is given by the National Association of Establishments TIF, AC, ANETIF, to companies with the best practices in food safety, business management and competitiveness, for the benefit of public health and the creation of value for consumers.
Pilgrim’s Mexico
Last year, the Pilgrim’s Mexico team focused on increasing the diversity of their product offerings through product lines like Selecto, which is antibiotic-free, vegetarian fed and has the BPP (Good Livestock Practices) distinction, making Selecto unique in the Mexican market.
Pilgrim’s Moy Park
In June 2018, Pilgrim’s Moy Park announced an investment of over £18 million across a number of its sites in Lincolnshire, U.K. The investments form part of the company’s ongoing strategic investment program, which is focused on enhancing operations across its agriculture and processing facilities, boosting production to a record 6 million birds per week…
Pilgrim’s Moy Park
Pilgrim’s Moy Park is a market leader in a number of added value categories in the U.K, including Primary Added Value (36.4 percent share), Fresh Coated (49.4 percent share) and Ready To Eat (36.9 percent share). Pilgrim’s Moy Park has driven its market-leading positions within these categories by developing capacity, expertise and the latest production technology.…
Pilgrim’s Moy Park
In September 2017, Pilgrim’s Moy Park committed to reducing food waste in their operations by 50 percent by 2030. In line with both ‘Courtauld 2025’ and the Champions 12.3 group and in accordance with UN Sustainable Development Goal 12.3. Over the last year, through a number of focused projects, the team has reduced more than…
Pilgrim’s Moy Park
In 2018, the Pilgrim’s Moy Park team increased its production capacity to 6 million birds per week, driving the company’s share of total U.K. processing to 28.7 percent, compared to 27.6 percent in 2017.
Pilgrim’s Moy Park
Pilgrim’s Moy Park launched a number of innovative products in 2018. Some examples include gluten-free breaded chicken, drum fillets and vegetarian goujons. The gluten-free products meet increasing consumer demand for healthier options, the drum fillets recognize increased demand for more convenient meal solutions, and the vegetarian goujons further expand our position as a diverse foodservice…
Pilgrim’s
In 2018, Just BARE®, a Pilgrim’s brand committed to providing good food for more people, launched an innovative, 3-D experience to help consumers better understand the versatility of rotisserie chicken. Accessible on Just BARE packaging, the initiative takes a new twist on instructional cooking videos by including Augmented Reality (AR) technology that allows consumers to…